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Monthly Archives: January 2010
How to get your customers to do the hard part of your marketing plan. The answer may surprise you.
The biggest problem is that business owners / web designers assume they know what people will search for. Yet people have many different ways of expressing the same thing. As an SEO guy, I look at myself as a translator… translating the language of the expert (business owner) into the language of the customer. And [...]
Posted in Marketing, SEO, Search engine optimisation, Search engine optimization Tagged 5S SEO, Market research, new zealand marketing, SEO Leave a comment
Would you employ an interior designer to build your home?
Imagine going to a furnishings store. You see a set of curtains that you like. You love the colours so much that you decide to build a home around them. You call in an interior designer and get him to build the home. Inevitably the building doesn’t work efficiently or effectively as a home. The [...]
Posted in SEO, Website design Tagged 5S SEO, Search engine optimization, SEO, Website design Leave a comment
Do You Make These Three Common Mistakes As A Small Business Owner?
As a small business owner, you have lots of “priorities” and projects on your task list. But you never seem to get to the important stuff that will grow your business. You have:- • Too many interruptions. • There aren’t enough profitable sales. • Too many projects or demands on your cash. There are frustrations [...]
Getting higher in Google
You’ve spent your money on a website. Isn’t it time you started to make some profit from it? How Much Money Are You Losing Because Customers Can’t Find Your Website? When people look in Google for a local service provider like yours, it’s because they have a real need and they want it sorted. And [...]
Interview with Paula Pollock – PMG
Here’s an interview I had with Paula Pollock of PMG marketing in San Francisco. Please click the title to access the link. Paula had a series of interviews for Operation Lead Gen grilling experts in different methods. She interviewed me for the SEO strategies. Go here for the link. SEO Strategies by Andrew Haddleton addthis_url [...]
Posted in Interviews, SEO, Search engine optimization, Uncategorized Tagged Search engine optimization, SEO Leave a comment
What’s the difference between your car and your business?
What is more valuable to you? Your car or your business? Most people will obviously say their business. Your car is a cost, it doesn’t produce income. It’s a depreciating liability not an appreciating asset. It doesn’t provide for your retirement. Yet imagine this. If your car isn’t working properly. Maybe you haven’t had it [...]
5 practical lessons from the field.