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Author Archives: admin
Is your business getting ready to get ready?
Small business online marketing – why it is so hard I am working with a client to get their new website and online marketing launched. They have been really close to flipping the switch for six months but they, like the majority of businesses, have talked themselves into not being ready. However, in reality, [...]
Big trend for 2011
If 2010 was the year when social media really took off, then 2011 is the year that mobile marketing will explode. What is mobile marketing? It is more than simple text messages sent by companies. Sure, text is an important aspect but it is only one feature. Mobile marketing can be many things to different [...]
Posted in Local business marketing, Mobile marketing Tagged mobile, sales conversion, smartphone Leave a comment
Why Moving House Should Be Like Marketing For Your Small Business
I moved home this last weekend. Naturally it involved plenty of planning, some hard decisions, a lot of work and swift execution but it was worth the effort. Hmm – sounds like a plan for you small business doesn’t it. My partner, Susie and I had to move – our landlord had decided to sell. [...]
An All Too Common Mistake Local Business Owners Make With Their Internet Marketing.
Internet Marketing For Small Businesses And What Not To Do I was talking to a prospective client today, following-up a proposal I sent for a small website she needs (and wants). I’ve also sent her an update on the new Google search results plus a piece on how to avoid the biggest mistake people make [...]
The New Google Search Results – What It Means For Small Business Owners And Their Internet Marketing
On Friday 28th Oct Google made a significant change to their search results – a change that affects all small businesses in one way or another whether they are already marketing on-line or only off-line. If you use a geographic modifier in your search-term for a local service provider eg Auckland tax accountant – you [...]
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Internet marketing for Small businesses – The most important thing you need to get higher ranking in Google.
How to overcome the frustrations of link-building for higher Google ranking Internet marketing for Small businesses – The most important thing you need to get higher ranking in Google. I recently did the first round of link-building for a client. I used a variety of different marketing outlets – articles, RSS feeds, directories and a [...]
3 Reasons Your Business Isnt Getting More Sales Leads
If you ask any marketing consultant the best and easiest way a small business could make more money and they will tell you – market to your existing customers. If you develop a deeper relationship with them, you can achieve three things: 1. generate repeat business for the initial products, 2. you could sell other [...]
3 mistakes business owners make with SEO and Internet marketing
Unfortunately, most small business website owners are disappointed with the results they get from their Internet marketing and website activities. Poor ranking, few visitors, hardly any sales leads and no sales. It’s all too common especially for brick and mortar business owners. If they treated their website like their car, then they would have much [...]
SEO marketing – there is more to life than Google
I was on a call with a buddy yesterday and he talked about the tactic of offering a report to engage your website visitors. That’s a time-tested and proven tactic but you need to use it with care and thought. He used the example of “How to be better at time management aimed at busy [...]
Posted in Search engine optimisation, SEO Tagged Internet marketing, Search engine optimization, SEO Leave a comment
Service providers – the main reason to have a website