Category Archives: Internet marketing

Your Prospects ARE Using The Internet To Find New Suppliers.

Are You Using It To Market To Them? Over 60% of significant local purchases for products and services, start with a Google search. As you read this, you may feel concerned about the level of sales in your business? You may be curious to know how people find local services these days? Perhaps you are [...]
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How to use reviews in Google Places

Auckland Internet Marketing Company I saw this quote at Good advice on customer reviews in Google Places “At times, responding to a customer through a review is the only way to reach them if you don’t have their contact information. Perhaps just as importantly, it gives you the opportunity to let potential customers who are [...]
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What Is The Most Important Skill You Need As A Business Owner Or Manager?

Different people will have different answers to that question. Knowing how to write good copy. Managing staff. Building rapport with prospects. Sales skills. Understanding accounts. Marketing. Being open to Internet marketing. And those answers will probably be influenced by their own area of expertise because they believe that their skill is the key to your [...]
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3 Simple Ways A Small Business Owner Can Stop Wasting Time Looking For Passwords And Increase PC Security At The Same Time

Three quick tips  this week for you. This week I’ve been working on a client’s website, setting up a blog for them and integrating their social media accounts. It can be a complex process bringing it all together which is why I was asked to look after the job. Anyway, one of the most difficult [...]
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See how small business can turn round the economy

Last week someone responded to the newsletter. She’s a fellow marketer, In fact I’m doing a bit of SEO for one of her clients. She said it was uncanny how I’d pre-empted what she was just about to write in her newsletter.  Spooky huh. Besides the fact that my crystal ball was especially active last [...]
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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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Why Are Jake And Elwood Blues Like Smart Business Owners?

Many people know The Blues Brothers movie.  It’s definitely one of my favourites and my 11 year-old son’s too.  He loves the music as well as the car chases.  Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
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It’s been a long time coming.

Here’s a newsletter post with a sting in the tail. Read it ‘cos it probably affects someone you know. It’s been a long time coming. Not the autumn, the economic recovery and not my birthday (that arrives far too quickly). No, this newsletter. I’ve been intending to do it for ages but ……. It’s one [...]
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Are you taking advantage of this ironic turn of events?

In the olden days, when the World Wide Web first reared its head, people envisioned being able to do business anywhere in the world.  It was a world-wide web after all. This was good news for those entrepreneurs who could see the opportunities and took advantage of them. Not so good for those that didn’t [...]
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Do you make this investment mistake?

Imagine arriving at your desk at work in the morning. You switch on your computer. You pick up the mail and go through it while your PC is booting up. You see an offer for a seminar to learn the latest developments in your industry.  Hmm that looks interesting you think. Then there’s another offer [...]
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