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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..
I was talking to a client today. I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing. We both agreed that each was doing significantly [...]
Also posted in Internet marketing, Local business marketing, SMB marketing Tagged local marketing, Marketing, Small business marketing Leave a comment
Don’t believe what your customers tell you.
As you read this you may be finding it difficult to produce a consistent flow of customers into your business. Or maybe you get one-time customers but little repeat business. Or worse still, your phone never rings. Yet you deeply believe your product or service is just what other companies need. So what went wrong? [...]
Also posted in Internet marketing, SEO, Search engine optimization Tagged local marketing, Search engine optimization, SEO Leave a comment
How to get your customers to do the hard part of your marketing plan. The answer may surprise you.
The biggest problem is that business owners / web designers assume they know what people will search for. Yet people have many different ways of expressing the same thing. As an SEO guy, I look at myself as a translator… translating the language of the expert (business owner) into the language of the customer. And [...]
Also posted in SEO, Search engine optimisation, Search engine optimization Tagged 5S SEO, Market research, new zealand marketing, SEO Leave a comment
3 Simple Ways A Small Business Owner Can Stop Wasting Time Looking For Passwords And Increase PC Security At The Same Time