Category Archives: Search engine optimisation

Your Prospects ARE Using The Internet To Find New Suppliers.

By admin | Published: September 4, 2010
Are You Using It To Market To Them? Over 60% of significant local purchases for products and services, start with a Google search. As you read this, you may feel concerned about the level of sales in your business? You may be curious to know how people find local services these days? Perhaps you are [...]
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Why Are Jake And Elwood Blues Like Smart Business Owners?

By admin | Published: April 21, 2010
Many people know The Blues Brothers movie.  It’s definitely one of my favourites and my 11 year-old son’s too.  He loves the music as well as the car chases.  Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
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An article in NZ Business magazine

By admin | Published: March 22, 2010
Hey this is cool. The April edition of NZ Business magazine has an article discussing some of the issues that business owners face regarding their website designs. I hope plenty of people read it as it can help so many business owners and managers to get better results from their marketing budgets. I see so [...]
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3 Steps to Google Heaven

By admin | Published: February 3, 2010
As a business owner or manager you want to be at the top of Google. Many website owners are confused because they thought that having a site would mean they automatically got placed high in Google. And most are still wondering where is that extra business that they were led to believe would appear once [...]
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How to get your customers to do the hard part of your marketing plan. The answer may surprise you.

By admin | Published: January 26, 2010
The biggest problem is that business owners / web designers assume they know what people will search for. Yet people have many different ways of expressing the same thing. As an SEO guy, I look at myself as a translator… translating the language of the expert (business owner) into the language of the customer. And [...]
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What’s the difference between your car and your business?

By admin | Published: January 11, 2010
What is more valuable to you? Your car or your business? Most people will obviously say their business. Your car is a cost, it doesn’t produce income. It’s a depreciating liability not an appreciating asset. It doesn’t provide for your retirement. Yet imagine this. If your car isn’t working properly. Maybe you haven’t had it [...]
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