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Category Archives: Search engine optimization
Don’t believe what your customers tell you.
As you read this you may be finding it difficult to produce a consistent flow of customers into your business. Or maybe you get one-time customers but little repeat business. Or worse still, your phone never rings. Yet you deeply believe your product or service is just what other companies need. So what went wrong? [...]
Also posted in Internet marketing, Marketing, SEO Tagged local marketing, Search engine optimization, SEO Leave a comment
Are you on the wrong van?
A little mental exercise for you. Think back over the last week about when you’ve been driving around your city. I live in Auckland, New Zealand but this applies to any city in the world. How many vans have you seen for plumbers or electricans or any other service for that matter? Chances are you’ve [...]
Also posted in Internet marketing, Local business marketing, SEO Tagged Auckland, local marketing, Search engine optimization, SEO 2 Comments
3 Steps to Google Heaven
As a business owner or manager you want to be at the top of Google. Many website owners are confused because they thought that having a site would mean they automatically got placed high in Google. And most are still wondering where is that extra business that they were led to believe would appear once [...]
Also posted in Internet marketing, SEO, Search engine optimisation Tagged 5S SEO, Search engine optimization, SEO 2 Comments
How to get your customers to do the hard part of your marketing plan. The answer may surprise you.
The biggest problem is that business owners / web designers assume they know what people will search for. Yet people have many different ways of expressing the same thing. As an SEO guy, I look at myself as a translator… translating the language of the expert (business owner) into the language of the customer. And [...]
Also posted in Marketing, SEO, Search engine optimisation Tagged 5S SEO, Market research, new zealand marketing, SEO Leave a comment
Getting higher in Google
You’ve spent your money on a website. Isn’t it time you started to make some profit from it? How Much Money Are You Losing Because Customers Can’t Find Your Website? When people look in Google for a local service provider like yours, it’s because they have a real need and they want it sorted. And [...]
Also posted in Internet marketing, Local business marketing, SEO, SMB marketing Tagged 5S SEO, Search engine optimization, SEO Leave a comment
Interview with Paula Pollock – PMG
Here’s an interview I had with Paula Pollock of PMG marketing in San Francisco. Please click the title to access the link. Paula had a series of interviews for Operation Lead Gen grilling experts in different methods. She interviewed me for the SEO strategies. Go here for the link. SEO Strategies by Andrew Haddleton addthis_url [...]
Also posted in Interviews, SEO, Uncategorized Tagged Search engine optimization, SEO Leave a comment
What’s the difference between your car and your business?
What is more valuable to you? Your car or your business? Most people will obviously say their business. Your car is a cost, it doesn’t produce income. It’s a depreciating liability not an appreciating asset. It doesn’t provide for your retirement. Yet imagine this. If your car isn’t working properly. Maybe you haven’t had it [...]
Also posted in SEO, Search engine optimisation, Uncategorized Tagged local marketing, Marketing, Search engine optimization, SEO Leave a comment
Paula
Thanks for joining me on Paula’s Operation Lead Generation call today. A quick summary of some of the topics we discussed. The 3 Secrets to Rapid Google Rankings A 3 keys for your site Learn new languages…… your prospects’. Use their languages… everywhere. Don’t rely on good design for website success – search engine optimization [...]
Also posted in Internet marketing, Local business marketing, SEO, SMB marketing Tagged 5S SEO, Search engine optimization, SEO Leave a comment
An article in NZ Business magazine