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Category Archives: SEO
Why Are Jake And Elwood Blues Like Smart Business Owners?
Many people know The Blues Brothers movie. It’s definitely one of my favourites and my 11 year-old son’s too. He loves the music as well as the car chases. Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
It’s been a long time coming.
Here’s a newsletter post with a sting in the tail. Read it ‘cos it probably affects someone you know. It’s been a long time coming. Not the autumn, the economic recovery and not my birthday (that arrives far too quickly). No, this newsletter. I’ve been intending to do it for ages but ……. It’s one [...]
An article in NZ Business magazine
Hey this is cool. The April edition of NZ Business magazine has an article discussing some of the issues that business owners face regarding their website designs. I hope plenty of people read it as it can help so many business owners and managers to get better results from their marketing budgets. I see so [...]
Don’t believe what your customers tell you.
As you read this you may be finding it difficult to produce a consistent flow of customers into your business. Or maybe you get one-time customers but little repeat business. Or worse still, your phone never rings. Yet you deeply believe your product or service is just what other companies need. So what went wrong? [...]
Also posted in Internet marketing, Marketing, Search engine optimization Tagged local marketing, Search engine optimization, SEO Leave a comment
Are you on the wrong van?
A little mental exercise for you. Think back over the last week about when you’ve been driving around your city. I live in Auckland, New Zealand but this applies to any city in the world. How many vans have you seen for plumbers or electricans or any other service for that matter? Chances are you’ve [...]
Also posted in Internet marketing, Local business marketing, Search engine optimization Tagged Auckland, local marketing, Search engine optimization, SEO 2 Comments
3 Steps to Google Heaven
As a business owner or manager you want to be at the top of Google. Many website owners are confused because they thought that having a site would mean they automatically got placed high in Google. And most are still wondering where is that extra business that they were led to believe would appear once [...]
Also posted in Internet marketing, Search engine optimisation, Search engine optimization Tagged 5S SEO, Search engine optimization, SEO 2 Comments
How to get your customers to do the hard part of your marketing plan. The answer may surprise you.
The biggest problem is that business owners / web designers assume they know what people will search for. Yet people have many different ways of expressing the same thing. As an SEO guy, I look at myself as a translator… translating the language of the expert (business owner) into the language of the customer. And [...]
Also posted in Marketing, Search engine optimisation, Search engine optimization Tagged 5S SEO, Market research, new zealand marketing, SEO Leave a comment
Would you employ an interior designer to build your home?
Imagine going to a furnishings store. You see a set of curtains that you like. You love the colours so much that you decide to build a home around them. You call in an interior designer and get him to build the home. Inevitably the building doesn’t work efficiently or effectively as a home. The [...]
Also posted in Website design Tagged 5S SEO, Search engine optimization, SEO, Website design Leave a comment
Getting higher in Google
You’ve spent your money on a website. Isn’t it time you started to make some profit from it? How Much Money Are You Losing Because Customers Can’t Find Your Website? When people look in Google for a local service provider like yours, it’s because they have a real need and they want it sorted. And [...]
Also posted in Internet marketing, Local business marketing, SMB marketing, Search engine optimization Tagged 5S SEO, Search engine optimization, SEO Leave a comment
Your Prospects ARE Using The Internet To Find New Suppliers.