As a small business owner, you have lots of “priorities” and projects on your task list. But you never seem to get to the important stuff that will grow your business.
You have:-
• Too many interruptions.
• There aren’t enough profitable sales.
• Too many projects or demands on your cash.
There are frustrations everywhere.
Yet many – probably most – business owners make it more difficult for themselves by making these three common mistakes.
• Not making decisions so projects don’t even get started.
• Doing things yourself to save cash.
• Using a generalist for the whole project instead of using experts for each component of the project.
The result is more frustration and more lost sales.
The year is only two weeks old and already I’ve seen an example of each of those.
One client has still not made a decision to go ahead with a project and it’s only a small one at that. It would add so much to their marketing. They are keen to go ahead but…. They haven’t decided.
A second decided to use just one module of my 5 step Google ranking method and to do the next two stages themselves. They wanted to save cash. The result?
It’s behind schedule. Worse – it’s not even done yet.
How much cash have they saved? But the bigger question, how many sales have the lost?
And a third client chose to use a service provider, a very capable one in their field but certainly not in terms of applying SEO. The result? A good looking site that only ranks for less than half of the Search-terms. And doesn’t rank at all for the preferred keywords.
Now they need significant rework to get their site working properly.
So, be brave.
• Make a decision.
• Recognise that cash saved is probably less than cash earned.
• Use a specialist to save you time, cost and lost revenue.
Technorati Tags: local marketing, new zealand marketing
Internet marketing for local businesses
Do You Make These Three Common Mistakes As A Small Business Owner?
As a small business owner, you have lots of “priorities” and projects on your task list. But you never seem to get to the important stuff that will grow your business.
You have:-
• Too many interruptions.
• There aren’t enough profitable sales.
• Too many projects or demands on your cash.
There are frustrations everywhere.
Yet many – probably most – business owners make it more difficult for themselves by making these three common mistakes.
• Not making decisions so projects don’t even get started.
• Doing things yourself to save cash.
• Using a generalist for the whole project instead of using experts for each component of the project.
The result is more frustration and more lost sales.
The year is only two weeks old and already I’ve seen an example of each of those.
One client has still not made a decision to go ahead with a project and it’s only a small one at that. It would add so much to their marketing. They are keen to go ahead but…. They haven’t decided.
A second decided to use just one module of my 5 step Google ranking method and to do the next two stages themselves. They wanted to save cash. The result?
It’s behind schedule. Worse – it’s not even done yet.
How much cash have they saved? But the bigger question, how many sales have the lost?
And a third client chose to use a service provider, a very capable one in their field but certainly not in terms of applying SEO. The result? A good looking site that only ranks for less than half of the Search-terms. And doesn’t rank at all for the preferred keywords.
Now they need significant rework to get their site working properly.
So, be brave.
• Make a decision.
• Recognise that cash saved is probably less than cash earned.
• Use a specialist to save you time, cost and lost revenue.
Technorati Tags: local marketing, new zealand marketing