How to use reviews in Google Places

“At times, responding to a customer through a review is the only way to reach them if you don’t have their contact information. Perhaps just as importantly, it gives you the opportunity to let potential customers who are reading your reviews know your side of the story. While bad reviews are often earned, there are those that are inaccurate.

There’s another opportunity here that I want to call your attention too.

While most business owners will take the opportunity to respond to negative reviews, very few will take the time to respond to the positive reviews.”

I agree.

Not enough people use the reviews feature
at Google Places. It has a strong influence
on your rankings plus it’s just good manners.