Category Archives: Internet marketing

Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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Why Are Jake And Elwood Blues Like Smart Business Owners?

Many people know The Blues Brothers movie.  It’s definitely one of my favourites and my 11 year-old son’s too.  He loves the music as well as the car chases.  Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
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It’s been a long time coming.

Here’s a newsletter post with a sting in the tail. Read it ‘cos it probably affects someone you know. It’s been a long time coming. Not the autumn, the economic recovery and not my birthday (that arrives far too quickly). No, this newsletter. I’ve been intending to do it for ages but ……. It’s one [...]
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Are you taking advantage of this ironic turn of events?

In the olden days, when the World Wide Web first reared its head, people envisioned being able to do business anywhere in the world.  It was a world-wide web after all. This was good news for those entrepreneurs who could see the opportunities and took advantage of them. Not so good for those that didn’t [...]
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Do you make this investment mistake?

Imagine arriving at your desk at work in the morning. You switch on your computer. You pick up the mail and go through it while your PC is booting up. You see an offer for a seminar to learn the latest developments in your industry.  Hmm that looks interesting you think. Then there’s another offer [...]
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Don’t believe what your customers tell you.

As you read this you may be finding it difficult to produce a consistent flow of customers into your business. Or maybe you get one-time customers but little repeat business. Or worse still, your phone never rings. Yet you deeply believe your product or service is just what other companies need. So what went wrong? [...]
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Are you on the wrong van?

A little mental exercise for you. Think back over the last week about when you’ve been driving around your city.  I live in Auckland, New Zealand but this applies to any city in the world. How many vans have you seen for plumbers or electricans or any other service for that matter? Chances are you’ve [...]
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3 Steps to Google Heaven

As a business owner or manager you want to be at the top of Google. Many website owners are confused because they thought that having a site would mean they automatically got placed high in Google. And most are still wondering where is that extra business that they were led to believe would appear once [...]
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Do You Make These Three Common Mistakes As A Small Business Owner?

As a small business owner, you have lots of “priorities” and projects on your task list. But you never seem to get to the important stuff that will grow your business. You have:- • Too many interruptions. • There aren’t enough profitable sales. • Too many projects or demands on your cash. There are frustrations [...]
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Getting higher in Google

You’ve spent your money on a website.  Isn’t it time you started to make some profit from it? How Much Money Are You Losing Because Customers Can’t Find Your Website? When people look in Google for a local service provider like yours, it’s because they have a real need and they want it sorted.  And [...]
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