Small business online marketing – why it is so hard

I am working with a client to get their new website and online marketing launched. They have been really close to flipping the switch for six months but they, like the majority of businesses, have talked themselves into not being ready.

However, in reality, the website will never be “right” and nor should it. Testing and improving are the keys to progress. And the only way to progress is to get something going something even if it doesn’t feel quite right.

I’ve missed soooo many opportunities in my life in many different areas of my life because I didn’t feel right, the timing wasn’t right or any of a dozen other excuses I made up. (Remind me to tell you about Dire Straits one day when I told myself a false story).

So the result was that I missed out completely in these areas whereas if I had taken the step and it had gone totally wrong, I would have been no worse off and in all probability, I would be far better off.

In fact, if it had gone totally wrong I would have been way ahead because I would have known that that particular episode was not right for me.

Doing something when you don’t feel it is right is scary – I still don’t do as many of my own off-line and on-line marketing activities as I should – but once you have taken the first step, it becomes easier as you go along.

Launching part finished products didn’t do Bill Gates any harm.  So what switch can you flip by Friday this week to increase your online marketing?

Share your experiences below and how you overcame the blocks.

Technorati Tags: Internet marketing, local marketing, Small business marketing