Category Archives: Local business marketing

Is your business getting ready to get ready?

Small business online marketing – why it is so hard I am working with a client to get their new website and online marketing launched. They have been really close to flipping the switch for six months but they, like the majority of businesses, have talked themselves into not being ready.   However, in reality, [...]
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Big trend for 2011

If 2010 was the year when social media really took off, then 2011 is the year that mobile marketing will explode. What is mobile marketing? It is more than simple text messages sent by companies.  Sure, text is an important aspect but it is only one feature. Mobile marketing can be many things to different [...]
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Why Moving House Should Be Like Marketing For Your Small Business

I moved home this last weekend.  Naturally it involved plenty of planning, some hard decisions, a lot of work and swift execution but it was worth the effort.  Hmm – sounds like a plan for you small business doesn’t it. My partner, Susie and I had to move – our landlord had decided to sell.   [...]
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An All Too Common Mistake Local Business Owners Make With Their Internet Marketing.

Internet Marketing For Small Businesses And What Not To Do I was talking to a prospective client today, following-up a proposal I sent for a small website she needs (and wants). I’ve also sent her an update on the new Google search results plus a piece on how to avoid the biggest mistake people make [...]
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Why Did The Small Businesses In Your Industry Or Neighbourhood Close This Year? Here’s The Most Likely Answer

There are small businesses closing every day in every industry all across the world at the moment and if you take a look at them, it’s a fair bet to say that they all have one thing in common. They didn’t take the Internet seriously. For some, the ‘Net is a direct business threat with [...]
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Your Prospects ARE Using The Internet To Find New Suppliers.

Are You Using It To Market To Them? Over 60% of significant local purchases for products and services, start with a Google search. As you read this, you may feel concerned about the level of sales in your business? You may be curious to know how people find local services these days? Perhaps you are [...]
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How to use reviews in Google Places

Auckland Internet Marketing Company I saw this quote at Good advice on customer reviews in Google Places “At times, responding to a customer through a review is the only way to reach them if you don’t have their contact information. Perhaps just as importantly, it gives you the opportunity to let potential customers who are [...]
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What Is The Most Important Skill You Need As A Business Owner Or Manager?

Different people will have different answers to that question. Knowing how to write good copy. Managing staff. Building rapport with prospects. Sales skills. Understanding accounts. Marketing. Being open to Internet marketing. And those answers will probably be influenced by their own area of expertise because they believe that their skill is the key to your [...]
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See how small business can turn round the economy

Last week someone responded to the newsletter. She’s a fellow marketer, In fact I’m doing a bit of SEO for one of her clients. She said it was uncanny how I’d pre-empted what she was just about to write in her newsletter.  Spooky huh. Besides the fact that my crystal ball was especially active last [...]
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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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