Category Archives: Search engine optimization

Internet marketing for Small businesses – The most important thing you need to get higher ranking in Google.

How to overcome the frustrations of link-building for higher Google ranking Internet marketing for Small businesses – The most important thing you need to get higher ranking in Google. I recently did the first round of link-building for a client. I used a variety of different marketing outlets – articles, RSS feeds, directories and a [...]
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3 mistakes business owners make with SEO and Internet marketing

Unfortunately, most small business website owners are disappointed with the results they get from their Internet marketing and website activities. Poor ranking, few visitors, hardly any sales leads and no sales.  It’s all too common especially for brick and mortar business owners. If they treated their website like their car, then they would have much [...]
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5 Ways A Small Business Can Use SEO For Sales Leads

I saw a question on a LinkedIn Group about bad linking practices. I thought the response would be helpful to other people: “I would add too that it can be unwise to ignore low PR links for a number of reasons. 1 SEO’s main objective is to get your site in front of relevant eyes. [...]
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An article in NZ Business magazine

Hey this is cool. The April edition of NZ Business magazine has an article discussing some of the issues that business owners face regarding their website designs. I hope plenty of people read it as it can help so many business owners and managers to get better results from their marketing budgets. I see so [...]
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Don’t believe what your customers tell you.

As you read this you may be finding it difficult to produce a consistent flow of customers into your business. Or maybe you get one-time customers but little repeat business. Or worse still, your phone never rings. Yet you deeply believe your product or service is just what other companies need. So what went wrong? [...]
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Are you on the wrong van?

A little mental exercise for you. Think back over the last week about when you’ve been driving around your city.  I live in Auckland, New Zealand but this applies to any city in the world. How many vans have you seen for plumbers or electricans or any other service for that matter? Chances are you’ve [...]
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3 Steps to Google Heaven

As a business owner or manager you want to be at the top of Google. Many website owners are confused because they thought that having a site would mean they automatically got placed high in Google. And most are still wondering where is that extra business that they were led to believe would appear once [...]
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How to get your customers to do the hard part of your marketing plan. The answer may surprise you.

The biggest problem is that business owners / web designers assume they know what people will search for. Yet people have many different ways of expressing the same thing. As an SEO guy, I look at myself as a translator… translating the language of the expert (business owner) into the language of the customer. And [...]
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Getting higher in Google

You’ve spent your money on a website.  Isn’t it time you started to make some profit from it? How Much Money Are You Losing Because Customers Can’t Find Your Website? When people look in Google for a local service provider like yours, it’s because they have a real need and they want it sorted.  And [...]
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Interview with Paula Pollock – PMG

Here’s an interview I had with Paula Pollock of PMG marketing in San Francisco. Please click the title to access the link. Paula had a series of interviews for Operation Lead Gen grilling experts in different methods. She interviewed me for the SEO strategies. Go here for the link. SEO Strategies by Andrew Haddleton Technorati [...]
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