Category Archives: SEO

Service providers – the main reason to have a website

Service providers – the main reason to have a website and why you aren’t getting the results you expected I was having a chat with Brian Meredith of The Marketing Bureau (they are always fun and insightful). We were talking about the low levels of response people have on their websites and it inspired me [...]
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Why Moving House Should Be Like Marketing For Your Small Business

I moved home this last weekend.  Naturally it involved plenty of planning, some hard decisions, a lot of work and swift execution but it was worth the effort.  Hmm – sounds like a plan for you small business doesn’t it. My partner, Susie and I had to move – our landlord had decided to sell.   [...]
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An All Too Common Mistake Local Business Owners Make With Their Internet Marketing.

Internet Marketing For Small Businesses And What Not To Do I was talking to a prospective client today, following-up a proposal I sent for a small website she needs (and wants). I’ve also sent her an update on the new Google search results plus a piece on how to avoid the biggest mistake people make [...]
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Internet marketing for Small businesses – The most important thing you need to get higher ranking in Google.

How to overcome the frustrations of link-building for higher Google ranking Internet marketing for Small businesses – The most important thing you need to get higher ranking in Google. I recently did the first round of link-building for a client. I used a variety of different marketing outlets – articles, RSS feeds, directories and a [...]
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3 Reasons Your Business Isnt Getting More Sales Leads

If you ask any marketing consultant the best and easiest way a small business could make more money and they will tell you – market to your existing customers. If you develop a deeper relationship with them, you can achieve three things: 1.       generate repeat business for the initial products, 2.       you could sell other [...]
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3 mistakes business owners make with SEO and Internet marketing

Unfortunately, most small business website owners are disappointed with the results they get from their Internet marketing and website activities. Poor ranking, few visitors, hardly any sales leads and no sales.  It’s all too common especially for brick and mortar business owners. If they treated their website like their car, then they would have much [...]
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SEO marketing – there is more to life than Google

I was on a call with a buddy yesterday and he talked about the tactic of offering a report to engage your website visitors. That’s a time-tested and proven tactic but you need to use it with care and thought. He used the example of “How to be better at time management aimed at busy [...]
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5 Ways A Small Business Can Use SEO For Sales Leads

I saw a question on a LinkedIn Group about bad linking practices. I thought the response would be helpful to other people: “I would add too that it can be unwise to ignore low PR links for a number of reasons. 1 SEO’s main objective is to get your site in front of relevant eyes. [...]
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Why Did The Small Businesses In Your Industry Or Neighbourhood Close This Year? Here’s The Most Likely Answer

There are small businesses closing every day in every industry all across the world at the moment and if you take a look at them, it’s a fair bet to say that they all have one thing in common. They didn’t take the Internet seriously. For some, the ‘Net is a direct business threat with [...]
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Your Prospects ARE Using The Internet To Find New Suppliers.

Are You Using It To Market To Them? Over 60% of significant local purchases for products and services, start with a Google search. As you read this, you may feel concerned about the level of sales in your business? You may be curious to know how people find local services these days? Perhaps you are [...]
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