Do You Speak The Same Language As Your Prospects?

That may seem an odd question but it’s a vitally important one to the future of your business.

With over 60% of local purchases for products and services starting with a search in Google, it’s one that you absolutely must be able to answer with a big “Yes.”

And the answer isn’t “English.”

Jewelry company - No 1 and 2 in Google

Google serves websites based on how well they match the searcher’s (prospect’s) Search-terms.  Another way of looking at a Search-term, is the language people use.  So if your website doesn’t use the same language, guess what?  Google won’t see your site as answering the prospect’s problem so your site won’t be offered.

91% of people only use Page 1 of Google, probably like you when you are searching.

So if your site doesn’t show on Page 1 for what people are actually looking for, not for what you think they are looking for, your site will stay down on the lower pages of Google, never to see the light of day nor the dollars in a customers hand.

Do You Want To Know Where Your Money Is Going?
Most Search Engine Optimization (SEO) companies make the process of better Google ranking too complicated. It keeps their clients in the dark so they don’t understand what is going on .

There are generally two types of SEO – uber-techies who baffle you with code or black-art wizards who profess to know multiple tricks to beat the search engines  Neither of which are especially helpful to owners or managers of local or small businesses.  You probably don’t have a massive budget and want  to know what you are spending your money on.

There is a third way of getting higher in Google.

The marketing way or …..learning what customers want and giving it to them.

Which makes SEO so simple because your prospects tell you every day what they want…….. when they type words into Google.

Does it make a difference?
It sure does.

One client in the auto-service industry had a top of Page 1 ranking but still didn’t get any leads.
Nor did his main competitor.

I did some research and found that everyone in the industry used the wrong language on their sites. Business people know the language as an expert but not the language of their customers.

This is what happened.
Search-term                                      No. competing pages     No. searches per day
Top 3 by searchers                                                       225                 83
Top 3 assumed by site owners                                 3,360                   7

So the entire industry missed their market because they didn’t speak their customers’ language.

3 simple secrets to Website success and Rapid Google Ranking

1. Learn the customers’ language.
2. Speak their language.
3. Don’t rely on good web-design because Google doesn’t search for designs.

That’s it.

The third aspect – web-site design – is crucial.

People spend time and money agonizing over the right shade of a color or the position of a picture.  But it’s all wasted if the site isn’t properly designed from a search basis.

SEO comes first, not if there’s any budget left.

It will save you money and make you money if you do it in the right order..

Simple doesn’t mean easy.

There is still plenty of work to do.

But the 5S Rapid Google Ranking Method does make it a lot easier for you to understand.

Each part shows you the next step to take and how to take it.

And, because it’s a modular approach, you can phase the parts to match your cash-flow.

Click here to book your no-charge personal 30-minute Rapid Google Ranking consultation.