She said it was uncanny how I’d pre-empted what she was just about to write in her newsletter.  Spooky huh.

Besides the fact that my crystal ball was especially active last week, it’s more that the topic (prospects not making decisions) is so endemic that it affects most of us as far as our business is concerned.

It frustrates the heck out of us because they can’t / won’t / don’t decide to use our service which we KNOW will help them.  It’s plain as day you could take them forward.  Hey, even if they said “No”, at least you would be further ahead.  You could stop wasting time on them.

Yet, many of us are just as guilty when it comes to investing in people who could help us.

Think about it. How many issues do you have in your business where potential service providers have been calling on you but you’ve still not engaged them.

Hmm – my crystal ball is vibrating again.  I think I just struck a chord with a few folks.

If you are resisting taking on suppliers, how can you expect people to take you on?  Same coin, different sides.

So my pressure-point question this week is.

Choose one company on both sides of your business – one prospect and one supplier – that you know you should be doing business with?

Make it your objective this week to commit to converting one prospect and then investing that revenue into your business with a supplier who will be able to take you forward.

Let me know how you get on.

And for the first person to complete both sides, I’ll give you a gratis 27-point SEAT – Search Engine Assessment Test.That’s normally 147 smackeroos.

So, away you go.  Get on the phone.
Now.
What are you waiting for?

And think what that will do for the economy.

Technorati Tags: Action, Internet marketing, local marketing, Small business marketing

Read it ‘cos it probably affects someone you know.

It’s been a long time coming.

Not the autumn, the economic recovery and
not my birthday (that arrives far too quickly).

No, this newsletter.

I’ve been intending to do it for ages but …….

It’s one of those odd things about us as humans
that we “know” what we should do. For many
of us, we even advise clients on good courses
of action, but don’t put that same action into
practice for ourselves.

It’s like the builder with the unfinished home.

This newsletter falls into that category.

I advise clients on how to develop their businesses
using Internet marketing and a key, make that THE
key strategy, is a regular email newsletter to their list.

But how many have I done?

You already know the answer to that.

I’ve been thinking about it for far too long.
I almost did it a couple of times but something
got in the way.  More accurately, I allowed
something to get in the way.

Simply, I chose not to make the decision.

But I have now.  Made the decision that is.

So the main point of this first newsletter is.

What decision have you been putting off
that you know you should be doing?

• Is it making those extra sales calls?
• Perhaps it’s writing your newsletter too?
• Or maybe you’ve been putting off that review of your website?

Whatever it is, make a decision to do it.

Do it now.

Because you know it will improve your business.

And I can tell you, it’s liberating to take control
of your life and make the decision you’ve been putting off.

Imagine how you will feel in a few hours time
when you have too.

Be back soon.

Warm regards

Andrew

Technorati Tags: Action, Marketing