Tag Archives: local marketing

Is your business getting ready to get ready?

Small business online marketing – why it is so hard I am working with a client to get their new website and online marketing launched. They have been really close to flipping the switch for six months but they, like the majority of businesses, have talked themselves into not being ready.   However, in reality, [...]
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Why Moving House Should Be Like Marketing For Your Small Business

I moved home this last weekend.  Naturally it involved plenty of planning, some hard decisions, a lot of work and swift execution but it was worth the effort.  Hmm – sounds like a plan for you small business doesn’t it. My partner, Susie and I had to move – our landlord had decided to sell.   [...]
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An All Too Common Mistake Local Business Owners Make With Their Internet Marketing.

Internet Marketing For Small Businesses And What Not To Do I was talking to a prospective client today, following-up a proposal I sent for a small website she needs (and wants). I’ve also sent her an update on the new Google search results plus a piece on how to avoid the biggest mistake people make [...]
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3 Simple Ways A Small Business Owner Can Stop Wasting Time Looking For Passwords And Increase PC Security At The Same Time

Three quick tips  this week for you. This week I’ve been working on a client’s website, setting up a blog for them and integrating their social media accounts. It can be a complex process bringing it all together which is why I was asked to look after the job. Anyway, one of the most difficult [...]
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See how small business can turn round the economy

Last week someone responded to the newsletter. She’s a fellow marketer, In fact I’m doing a bit of SEO for one of her clients. She said it was uncanny how I’d pre-empted what she was just about to write in her newsletter.  Spooky huh. Besides the fact that my crystal ball was especially active last [...]
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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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Why Are Jake And Elwood Blues Like Smart Business Owners?

Many people know The Blues Brothers movie.  It’s definitely one of my favourites and my 11 year-old son’s too.  He loves the music as well as the car chases.  Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
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Are you taking advantage of this ironic turn of events?

In the olden days, when the World Wide Web first reared its head, people envisioned being able to do business anywhere in the world.  It was a world-wide web after all. This was good news for those entrepreneurs who could see the opportunities and took advantage of them. Not so good for those that didn’t [...]
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Do you make this investment mistake?

Imagine arriving at your desk at work in the morning. You switch on your computer. You pick up the mail and go through it while your PC is booting up. You see an offer for a seminar to learn the latest developments in your industry.  Hmm that looks interesting you think. Then there’s another offer [...]
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Don’t believe what your customers tell you.

As you read this you may be finding it difficult to produce a consistent flow of customers into your business. Or maybe you get one-time customers but little repeat business. Or worse still, your phone never rings. Yet you deeply believe your product or service is just what other companies need. So what went wrong? [...]
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