Tag Archives: Marketing

Is chaos is the new normal?

Almost everyday I talk to clients and prospects about their businesses. The frustrations they have.  The problems they want to go away.  The customers they’d like to come in.  But most, in fact a scarily large proportion, are just waiting. I thought it was my sales pitch but speaking to other marketers around the world, [...]
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What Is The Most Important Skill You Need As A Business Owner Or Manager?

Different people will have different answers to that question. Knowing how to write good copy. Managing staff. Building rapport with prospects. Sales skills. Understanding accounts. Marketing. Being open to Internet marketing. And those answers will probably be influenced by their own area of expertise because they believe that their skill is the key to your [...]
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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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It’s been a long time coming.

Here’s a newsletter post with a sting in the tail. Read it ‘cos it probably affects someone you know. It’s been a long time coming. Not the autumn, the economic recovery and not my birthday (that arrives far too quickly). No, this newsletter. I’ve been intending to do it for ages but ……. It’s one [...]
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Are you taking advantage of this ironic turn of events?

In the olden days, when the World Wide Web first reared its head, people envisioned being able to do business anywhere in the world.  It was a world-wide web after all. This was good news for those entrepreneurs who could see the opportunities and took advantage of them. Not so good for those that didn’t [...]
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5 practical lessons from the field.

I went to a meet a prospective client today who makes construction components for houses. When I drove into the industrial park I was amazed to see not 1, not 2 but 3 businesses in the same basic industry all within 100 metres of each other.  I wondered how they could all operate in such [...]
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What’s the difference between your car and your business?

What is more valuable to you? Your car or your business? Most people will obviously say their business. Your car is a cost, it doesn’t produce income. It’s a depreciating liability not an appreciating asset. It doesn’t provide for your retirement. Yet imagine this. If your car isn’t working properly. Maybe you haven’t had it [...]
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