Tag Archives: Small business marketing

Is chaos is the new normal?

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Almost everyday I talk to clients and prospects about their businesses. The frustrations they have.  The problems they want to go away.  The customers they’d like to come in.  But most, in fact a scarily large proportion, are just waiting. [...]
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3 Simple Ways A Small Business Owner Can Stop Wasting Time Looking For Passwords And Increase PC Security At The Same Time

Three quick tips  this week for you. This week I’ve been working on a client’s website, setting up a blog for them and integrating their social media accounts. It can be a complex process bringing it all together which is why I was asked to look after the job. Anyway, one of the most difficult [...]
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See how small business can turn round the economy

Last week someone responded to the newsletter. She’s a fellow marketer, In fact I’m doing a bit of SEO for one of her clients. She said it was uncanny how I’d pre-empted what she was just about to write in her newsletter.  Spooky huh. Besides the fact that my crystal ball was especially active last [...]
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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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Why Are Jake And Elwood Blues Like Smart Business Owners?

Many people know The Blues Brothers movie.  It’s definitely one of my favourites and my 11 year-old son’s too.  He loves the music as well as the car chases.  Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
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Are you taking advantage of this ironic turn of events?

In the olden days, when the World Wide Web first reared its head, people envisioned being able to do business anywhere in the world.  It was a world-wide web after all. This was good news for those entrepreneurs who could see the opportunities and took advantage of them. Not so good for those that didn’t [...]
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Do you make this investment mistake?

Imagine arriving at your desk at work in the morning. You switch on your computer. You pick up the mail and go through it while your PC is booting up. You see an offer for a seminar to learn the latest developments in your industry.  Hmm that looks interesting you think. Then there’s another offer [...]
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5 practical lessons from the field.

I went to a meet a prospective client today who makes construction components for houses. When I drove into the industrial park I was amazed to see not 1, not 2 but 3 businesses in the same basic industry all within 100 metres of each other.  I wondered how they could all operate in such [...]
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