Tag Archives: Small business marketing

Is your business getting ready to get ready?

Small business online marketing – why it is so hard I am working with a client to get their new website and online marketing launched. They have been really close to flipping the switch for six months but they, like the majority of businesses, have talked themselves into not being ready.   However, in reality, [...]
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Why Moving House Should Be Like Marketing For Your Small Business

I moved home this last weekend.  Naturally it involved plenty of planning, some hard decisions, a lot of work and swift execution but it was worth the effort.  Hmm – sounds like a plan for you small business doesn’t it. My partner, Susie and I had to move – our landlord had decided to sell.   [...]
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An All Too Common Mistake Local Business Owners Make With Their Internet Marketing.

Internet Marketing For Small Businesses And What Not To Do I was talking to a prospective client today, following-up a proposal I sent for a small website she needs (and wants). I’ve also sent her an update on the new Google search results plus a piece on how to avoid the biggest mistake people make [...]
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3 Reasons Your Business Isnt Getting More Sales Leads

If you ask any marketing consultant the best and easiest way a small business could make more money and they will tell you – market to your existing customers. If you develop a deeper relationship with them, you can achieve three things: 1.       generate repeat business for the initial products, 2.       you could sell other [...]
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Is chaos is the new normal?

Almost everyday I talk to clients and prospects about their businesses. The frustrations they have.  The problems they want to go away.  The customers they’d like to come in.  But most, in fact a scarily large proportion, are just waiting. I thought it was my sales pitch but speaking to other marketers around the world, [...]
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3 Simple Ways A Small Business Owner Can Stop Wasting Time Looking For Passwords And Increase PC Security At The Same Time

Three quick tips  this week for you. This week I’ve been working on a client’s website, setting up a blog for them and integrating their social media accounts. It can be a complex process bringing it all together which is why I was asked to look after the job. Anyway, one of the most difficult [...]
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See how small business can turn round the economy

Last week someone responded to the newsletter. She’s a fellow marketer, In fact I’m doing a bit of SEO for one of her clients. She said it was uncanny how I’d pre-empted what she was just about to write in her newsletter.  Spooky huh. Besides the fact that my crystal ball was especially active last [...]
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Any Small Business Can Sell In Good Times. In Tough Times You Have To ………..

I was talking to a client today.  I’m writing some copy for her new website and wanted to verify some details on a new service she has. As with most business people, the conversation soon turned to business conditions and how each of our businesses are doing.  We both agreed that each was doing significantly [...]
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Why Are Jake And Elwood Blues Like Smart Business Owners?

Many people know The Blues Brothers movie.  It’s definitely one of my favourites and my 11 year-old son’s too.  He loves the music as well as the car chases.  Did you know it’s one of the Top 10 grossing music movies? Anyway, what have two fugitive, poverty-stricken, unkempt musicians got to do with smart business [...]
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Are you taking advantage of this ironic turn of events?

In the olden days, when the World Wide Web first reared its head, people envisioned being able to do business anywhere in the world.  It was a world-wide web after all. This was good news for those entrepreneurs who could see the opportunities and took advantage of them. Not so good for those that didn’t [...]
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